Internet Marketing Course

Introduction to Internet Marketing:

The Internet itself evolved out of the concept of making the world a smaller place by bringing people, information and sources altogether available equally to one and all connected with the facility. With its fast expansion, it has now become global and in actuality, it has made every single piece of information available to everyone equally. One who has access to the internet has access to all the information stored onto it. This digital world does not know discrimination. Yes, there may be paid sources available. But yes, access has reached to one and each.

Yes, the concept for the internet was this indeed. But, with its exponential accessibility, it has advanced into an age of technology that has brought all your necessities as close as to your doorstep.

Internet or Online marketing has evolved out of the idea of selling things or services online using the Internet. A whole lot of market and products are made open to anyone who is connected to the internet. With the increasing number of buyers, the number of sellers gets added daily. With the increase in flow and outflow of products by using online portals, the market has grown exponentially. Where there is expansion, there is competition. And as the jungle rule says, the fittest survive. Similarly, on internet one who is on the top of the list is like being on the top of the food chain. With similar products being sold by the ample number of suppliers, the buyer has multiple options to choose from. Here is where Internet marketing comes in light. It is using the internet as the advertising media for reaching out to potential buyers throughout the world. Since the Internet knows what, where, when and who is looking for, it has been using cookies and other strategies to localize or globalize the products intended for sale.

Internet Marketing course: What is it?

Now, when the suppliers are multiple, the competition has also expanded. To stay at the top needs extensive and good marketing skills which involve various strategies too. Learning these strategies and using them for marketing have opened up a wide arena of streams one can choose to learn and adapt as a profession. So, it has become both a source of education as well as a profession. The teachers who will teach the internet course are involved and the students who seek to learn how to use the internet for marketing has emerged as a field of education. As far as profession is concerned, learning internet marketing course becomes a vocational training program. One can learn to use internet marketing course and then adopt it as a profession. He has as many clients as who wish to sell their products or services online. This is because they will always want to be at the top of the search engine. They will want a potential buyer to buy from their portal rather than other multiple choices open to him. A normal buyer tends to buy a product which occurs on the top-most list of his search engine. Internet marketing course teaches one who wishes to learn how can a particular site make to stay ahead of others by various involved strategies like Search Engine Optimization, keyword analysis, Ad-word techniques. Like many strategies, as many are the internet marketing courses available to choose from.

Strategies Involved and available internet marketing courses:

•    Web marketing: The whole web market is open to anyone who has access to the internet. A prospective buyer can search whatever he/she is looking for and find the results. Each result is an option for him/her to choose from. The search engine will give the results on the basis of all the information stored on it or has been made accessible to it. Now, the results will be ranked. The first site to appear for a particular word searched for is more likely to have the customer buy that product from that particular seller. This is the competition. Having made a particular seller above others takes in the keyword analysis and other methods involved in SEO.

•    Search Engine Optimization (SEO): Bigger the demand supply chain, bigger is the market and higher is the competition. And the best performer is the one who manages to stay as the top supplier. This is done using a combination of techniques, which are collectively called SEO. Learning programs and courses for this are available. Potential clients are also available who want to get SEO done for them to stay on top numbers.

•    Affiliate marketing: Affiliate marketing use connecting links to reach out to prospective clients. The suppliers make affiliate members and then pay them the rewards when any customer comes to their portal or buy their product having visited via the link of the affiliate member. This is a shared revenue kind of internet marketing. And internet marketing course in Affiliate marketing is also available to learn how to maximize the results using affiliate marketing programs. This can be done by enhancing traffic.

•    Social media marketing: Social media marketing is another internet marketing course. Social media offers its space and massive traffic for advertisements. Moreover, advertising is cheaper as compared to the outcomes. It offers both paid as well as free advertising space. Affiliates can choose social sites and reach out to their traffic to publish their chosen products and make them available to prospective customers.

•    E-mail marketing: Having e-mail addresses of potential buyers or previous buyers is the key that can open doors of reaching out to individuals. E-mail messages directing to the product portal by means of URLs and good advertisements prompts the recipients to visit the site. And conversion probability turns out to be more with more number of visitors. Sending mass emails, efficient emails, creating attractive and converting advertisements offer another internet marketing course that can be learnt and put to use in an efficient manner to boost sales.

Online Affiliate Marketing

Introduction:

Online affiliate marketing is an online platform that has made every product available online to reach out to its every buyer who buys online. It is a bridge between the seller and the buyer. Every seller cannot reach every buyer and similarly, every buyer can also not find every seller without a proper search. Having used online affiliate marketing programs can make the job much easier, yet competitive. With increasing demands and increasing suppliers, the competition has increased immensely. Competition needs not just survival but also leading the market. Online affiliate marketing is one such program that can offer the benefits to make one's product available to more number of people. Prospective clients can be reached enormously with the help of affiliate members.

It has a wide role to play in brand building and in Search Engine Optimization (SEO).

Basis of affiliate marketing:

Affiliate marketing is a revenue sharing market. The middleman is the affiliate who works as an advertiser for a particular product/s or service/s. He tries to reach out to online traffic and generate sales through his advertisements.

Who needs to make affiliates?

Every single online service provider or a product seller can have made his affiliate members. Every person wants to be at the top of the search engine. For instance, if a buyer is looking to buying an air conditioner, multiple sellers will pop up as he initiates a search for the same. But, who will top the search list? The site that has had a maximum number of visitors, the site that has SEO done for the maximum number of keywords is the site that will stand out in the competition. Then on the basis of all these, the ranking will go on and on. Affiliate programs and making affiliate members can increase the number of visitors without having you done much. And affiliate will do this perfectly because he can generate his share of the revenue depending upon his performance only. More is the number of visitors he brings in, more is the probability of prospective clients conversion rate. And this would mean that an affiliate will get his share of profit only when a potential buyer is reached out through his unique affiliate link. And his conversion will multiply his share of the profit. Different portals offer different payouts. An affiliate has to choose the niche and the product in a manner so as to be able to generate maximum income.

The four elements:

Online affiliate marketing revolves around four elements.

1. The seller: The seller is the one who is the supplier of the product or the service provider of the service meant for sale.

2. The network: Internet is the network that connects everyone globally. All the other three, the seller, the buyer and the advertiser are using this network for the purpose.

3. The buyer: The buyer is the customer who purchases a particular product or the service online. He is the final consumer and when he is reached out, prompted to purchase by an advertisement or the link shared by an affiliate. He becomes part of this online affiliate marketing. A speck from the profit from the product that the buyer has purchased will go to the affiliate for his effort of bringing the customer to the seller.

4. The Affiliate: An affiliate is a member who makes the choice to earn by becoming the connector of the seller and the buyer. He draws his profit for doing the same. He advertises the product he has chosen to become an affiliate for. 

Modes of payment offered by affiliate programs:

Different affiliate programs offer different payouts. They may or may not have a similar slab. While making the choice of niche, it is important to consider these pay modes also.

•    Pay per click: Some merchants pay affiliates for bringing in the traffic to their sites. Whenever a prospective buyer clicks the advertisement posted by the affiliate or the link of the merchant's site shared by the affiliate, he is directed to the merchant site. Now, it is 50% probable, he is likely to purchase the product if it interests him or her has just clicked the advertisement for it seemed attractive or by mistake, but will not make a purchase. Still, the traffic to the merchant site increased by the affiliates' advertisement. So, if he is rewarded for this traffic incoming per click.

•    Pay per sale: If a visitor is directed to the merchant site through the affiliate's link and makes a purchase. The affiliate is rewarded with a share of profit. This is his income generated per sale he has converted.

•    Pay per lead: If the visitor directed to the merchant site by the affiliate buys or not provides his contact information via a visitor's form or any other mode, the affiliate has brought in a potential lead to the merchant. Now the merchant can directly mail or spread his products on the information retrieved. And affiliates again get the share of profit for the leads arrived at by his advertisement.

Advantages of affiliate marketing:

•    Access: Affiliate marketing has increased the accessibility of products and services to a large number of people in every section of the world. It has widened the market and the scopes.

•    It has increased the supply as well as the demand.

•    It can be done free of cost without investing in anything or can also be done using paid online space at cheaper rates.

•    As much number of link sharing an affiliate can do, wider is the scope of earning. Income generation increases at both levels, the seller as well as an affiliate.

•    Having earned the database of the converted clients can generate income in future with lesser efforts. The data can be 

Online Digital Marketing Courses

Marketing as a term itself means creating a potential market for products and services. Now, when this market is created online, it is called online marketing. Since there are multiple suppliers available, there is a very high rate of competition amongst them for each service and products they have in their baskets to offer. To stay ahead of the competition need to stay on the top ranks of the search engines.

A lot goes into keeping ahead by beating the rest. The merchant sites that will appear at the top positions of the search engine are the ones on whom a lot of working has been done to achieve the desired resultant. And these steps taken have emerged as a new industry both for education as well as profession. As competition arises, similarly many methods take birth to beat the competition. It is here in beating the online competition and staying on top numbers need various technical skills to be followed. Each skill needs getting mastered. And mastering the field needs a proper understanding of the techniques: how to carry out when to carry out. For the development of the vocational skills needed for online marketing, various courses have emerged out for a person to get learned, trained, skilled and excelled.

The digital tools have revolutionized the market. And for marketing in the digital world, one has to learn and excel in digital marketing courses.

Courses available:

Online digital marketing courses can be learned online by joining various certification programs or training courses. Ebooks can also be used to learn and apply their learned skills. There is no less information available online if one wishes to learn and earn.

Many such online digital marketing courses are as follows:

1. Search Engine Optimization (SEO) course: This is the most important course as all other courses are derived from the need of having a better SEO than the other competitors. Outstanding the competition first needs to being recognized. All other courses evolved only for better optimization of the search engines. The merchant who rules the top list is the one who has the best SEO done for his portal. So evolved was a skill called Search Engine Optimization. One who is well trained and skilled in all that goes in bringing a merchant site at the top will come under and be learned in this course.

2. Social media marketing course: Social media is one of the biggest platforms that has appeared and even has higher conversion rates. But to utilize it to its best, one can learn how to maximize and use the traffic in an efficient manner. It can be learnt how to create the best social media advertisements, what to write, how to write, where to publish for enhancing the efficiency of social media advertisements. Moreover, reaching out to the prospective buyer is not a big task. But, what a merchant need is not just the traffic, but the right traffic too.

3. Digital marketing course: Driving sale needs requires a deep insight into the digital world. One can have access to this knowledge by means f digital marketing courses.

4. Content marketing course: Anyone who knows the core features and the unique selling points (USPs) of the products and services being put to sale can write the product descriptions. But, only a skilled and well-equipped person can write SEO optimized product descriptions. A content that cannot be just engaging but also persuading is what a brand needs as its description to achieve higher sales. Blogs too are a free platform for writing content relevant to the buyer if he is searching a particular product to purchase online.

5. E-mail marketing course: Having email contact information of the prospective buyers or the customers who already have bought something or the other online increases credibility of the merchant if the product delivered was in accordance with the specifications mentioned. Mailing directly to such potential customers increase the probability of their buying from the trusted sites.

6. Web analytics course: Practical knowledge of data and a correct analysis done can be used to create the best results. Viral marketing reaches out huge, no doubts. But with correct data analysis done, the products and services can be made to direct towards the potential customers. Conversion rates will go on the higher side. For example, the use of cookies analyse the data stored on a search engine. If a buyer is looking for a refrigerator, he has multiple options available both for the products as well as the suppliers. Use of cookies tells us that a particular buyer is a lead and can be converted positively. So, until he searches something else, the advertisements that will appear on free or pain online spaces while he navigates between the sites, he will see various advertisements for the refrigerators only. So, the chances of him landing up in buying what he has been looking for online from one such supplier increases. This could have been made possible only because the cookies got identified and analyzed. This can be done only if one is learned to master in this skill.

A combination of all goes in brand building and keeping. So, all skills are important for the best outcomes.

Why choose an online digital marketing course:

1. Exponential growth can be achieved in business when proper skills are applied in a proper manner to reach the desired outcome.

2. A product is manufactured or produced only in a particular area has been made accessible at the global level. No product has been left out indigenous. But to identify and analyze such products to be able to make them accessible to everyone connected by internet needs one to have its knowledge. This can be provided by online digital courses.

3. Increased customer engagement needs expertise in various skills such as creating prompting advertisements, writing attractive contents. These skills are offered by digital marketing courses.

Online digital marketing online courses are as wide as the competition itself. To fight tough, you need to skill enough.

Why The Eyes Are The Power Of A Speech

Speech, whether it's a private conversation or the public-speaking can be brought to life by the immense potential hidden behind the lids, yes the eyes.

Eyes can speak and impart fragrance to the body language of the speaker. Literature has evidenced it since long. Even today, a child until learns to speak communicates with eyes only and when the child grows, the world speaks to them with eyes. Looking into one's eyes itself, much of the picture gets designed in the minds before even the actual speech takes into words. One can harness the power of eyes to impart weight and value to speech. The audience can be of any size and eyes are the best way to get connected.

What role do the eyes play during a conversation?

1. Persuade the audience:

Using eye contact effectively during public speeches or even as a part of any communication can persuade the listener to see things as the speaker himself sees or wants them to see. They are most likely to be stepping and fitting well in the shoes of the speaker. Expressions in eyes are more persuasive than the expressions in the words or the speech itself.

2. Value-added speech:

The effective and right use of eyes imparts weight and value to the speech which makes the speech more relevant for every ear. The more attentively the speech is heard, the more learned it is. A valuable speech creates a better understanding of both the speaker as well as the listener/s for the mutual benefit.

3. Keeps the listeners engaged in your speech:

Not looking at people in the eye while speaking makes them less likely to look at the speaker. They might get disinterested if emotions in eyes speak different from what the body language is speaking or the words are trying to convey or persuade.  When the listeners stop looking towards the speaker, they start thinking about something else, and when that happens, they stop listening. While a perfect balance of emotions in eyes, words and the body language can keep the listener/s engaged and mentally present with alertness. No speaker would like the listener to be present there only physically and not mentally. Listeners feel encouraged to signal and respond to an effective speech with nods, frowns, or sceptical raisings of their eyebrows. They speak with gestures and facial expressions.

Direct eye contact and an effective one too reduces the time taken for reflex action. Moreover, moving faces are dynamic in nature and capture attention more strongly than static faces.

Ever since birth, even the children try to seek attention by their gaze. Infants remember those faces more with which they have spoken with eyes or got connected just by looking.

4. Emotional connection:

Eyes speak what the words cannot.  Eyes can speak what even the words cannot.  Emotional touch and expressions in the eyes can be felt while words can be left heard, unheard, unfelt without concentration. A confident speaker acts more assertively and confidence drives in if he can speak with eyes and words simultaneously.  He is more likely to turn an opposing view too into his own basket. Even if a listener is only physically present and not paying attention to what you speak. Still, he can feel the speech and react in accordance with what he will witness through his eyes sharing a look with the speaker's eyes.

5. Transforms listeners:

Looking into the eyes, listeners can get transformed from passive receivers to active participants. The presentation gets converted to a conversation. Speaker and listener both get engaged and are able to understand and respond better. A better understanding develops between the speaker and the listener/s. Eyes can even speak the unspoken words by adding the fell to the conversation.

The number of words received by the listeners through eyes is directly proportional to their participation level of the listeners, whether the listener is an individual during a private conversation or a whole lot of individuals in a public gathering. They are more likely to choose to participate during the activity. 

6. Every listener is a visual learner:

Every single person who can see is in some respect a visual learner. We sense the outer world with our eyes. The eyes are sophisticated, yet incredibly powerful. The arrival of electrical impulses from the eyes into the visual cortex of the brain makes it attentive enough to act spontaneously with immediate effect. Similarly, if the eyes see something that the brain understands as a threat, a signal is quickly generated and transmitted to a special reflex system that allows us to react soon enough even before we can actually realize the happening.

7. Makes the speech more memorable:

The message spoken with eyes is more memorable than the one spoken in words.

8. Immediate feedback:

Speaking with eyes brings in immediate feedback. Speaker can notice whether listeners/s is/are listening if they are interested, worried, excited, bored or delighted. The speaker can then change and modify his/her presentation, ask questions or shift into a more resourceful state, so as to meet the requirements of the moment and bring about the paradigm shift.

9. Keeps up the speaker's concentration:

Focusing eyes helps the speaker to concentrate. When eyes wander, they take in random, extraneous images that are sent to the brain, slowing it down.

However, eyes can create the most meaningful connections and can bring positive outcomes benefitting both the speaker as well as the listener.

10. The motion of the eyes:

Eyes and words may speak different languages. Coordination and synchronization between both can lead to an effective conversation.

CONCLUSION:

So, the whole power behind a speech is harnessed behind the eyes. "Words may lie, while eyes might not"; take its meaning only from the power in the eyes to make a speech effective and a listener interested or the opposite. To make a speech louder, speak it with eyes along with the words.

WHY DO WE FEAR

Fear... It is simply the perceptive feeling of unknown. Do you ever seen some mentally disable person or someone with mental disorder have fear like yours, they may have there own. Did you ever notice that things which are fearful to you do not affect someone else?
                                          You may find many definitions of fear if you search enough and many theories to overcome your fear, some may work, some don't. So why is that these theories or definitions always works for you.

It is just because you really don't know the meaning and simplicity of it. Fear is just an emotional reaction of your perception to the unknown. As of spices we have survived for this long is just because of FEAR. The things which we don't fully know is fearful to us. Did you ever think if you come across the teacher you ever fear the most in your adulthood when you are 10 to 20 years older and have more experience of life, and you met this same frightening old teacher of yours what you will feel then, and why?
                                                                                                      You may not be so fearful for him/her now when the time has given you the opportunity to know you fear (HIM/HER). Now unknown has been known and fear is gone. Did you ever think what is changed in between? Just your experience about persons like your teacher and what they can really do to you.
                                                                                                       Ironically we all have fear of ghost at some early stage of our lives and we become so fearful that we wrap cloth sheet around yourself in bed so tight that not even air can enter inside, and then we feel safe in that cloth cocoon. We don't even think that the ghost who can come inside through closed doors and concert walls,  can easily penetrate that cloth cocoon of yours. So, why we feel so confident and get back to sleep in that cocoon? It is just because you create an absolute known boundary around yourself in form of that cloth cocoon, you know that sp[ace and no one can enter it.
                                                             Just like that you face any other fear, either creating a known boundary of the cocoon or know the fear as whole itself. So what's the easiest way, the easiest way is to know what is unknown in a safe manner. I will not say to jump in a cage of a lion to become fearless, of course that will be a suicide, I am just saying that become familiar to the lion itself and you need not to do so.
                                  Know your fear in a safe manner then you will be able to handle the worst deadlest thing in the world. and remember they can harmful but not deadly if handle well.

DACA what does it means

DACA or Simply Deferred Action for Childhood Arrivals is a policy made by American Homeland security. According to some individuals who entered the United States of America as minors, and had either entered or remained in the United States of America illegally, to receive a renewable two-year period of deferred action from deportation and to be eligible for a work permit. 

                          The policy was made by President obama. Now President TRUMP is ending it

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