Affiliate marketing, if this term is
new to you. You are certainly not aware of a potential market waiting outside
for you to explore and earn handsomely online.
But before getting started, you need
to know how to start and the basics of this performance-based marketing. So, if
you are new, you must be looking guide on how to start affiliate marketing for
beginners.
Here, we give it to you.
Now, What is Affiliate Marketing?
Affiliate marketing refers to revenue
sharing by means of a middle-man. An affiliate is a person who becomes the
connecting link between the seller and the buyer. And for every sale made
through his reference or shared link is rewarded and paid out. This is how an
affiliate earns. He becomes an affiliate member for a site, publishes its
online at various sites in order to advertise. One who through his shared link
buys the advertised product becomes the affiliate's source of income.
Why should you become an affiliate?
As on date, e-commerce and online
marketing have increased to a large extent for the reason being the ease and
availability it has provided at the doorstep. What is not being sold or brought
online? And why not? It has several advantages.
•
It has shrunk a whole lot of products and services available in such a
smaller; yet the biggest place, i.e., online.
•
It has increased the availability of products even to remote places.
•
Brought about urbanization. Need to deliver a product in a remote place
has brought it closer to urbanized localities.
•
It saves time. One has a product handed over just right at his doorstep.
Endless benefits, one can go on to
count.
How do you become an affiliate member?
Before you become an affiliate, you
have to make a choice of a product or multiple products you need to advertise.
It is very important to make the right choice because your performance of sales
will depend largely on the choice of product.
Which is the best product to choose:
The best product is the one that can maximize the profits. And such a product
which is largely sold and bought online is one such choice.
Once you have selected the best
product, what you need to do next becomes its affiliate member. Various online
selling portals and websites offer affiliate membership. Once you become their
affiliate member, they will give you a unique link. Whenever a customer will
reach out to them through this link, they will pay you. Payment increases when
a conversion is done.
How does it work?
Larger is the number of people looking
for the product, higher is the chance of its conversion. Conversion refers to
the final selling of the product. For instance, you are advertising software
which is sold and bought online on a higher scale. Now you share your affiliate
link at the desired online space. When any person buys that particular product
through your particular advertised link, a positive conversion is said to have
done. Its reward will get credited in your account. The reward is the
commission that you get for making a product reach its potential buyer.
Where to advertise the link you have received:
The link you receive is unique for
every affiliate. If you have a website, you can use this link code on your
website. All people coming to your site will have access to that advertisement.
And if it seems to suit the requirements of a person who is already seeking
that product or may get interested in the product on seeing its advertisement
can become the potential customer.
Now, if you do not own a website, you
can write blogs. They are free of cost. You can paste this link as an add-on
feature in blogger settings and get rewarded for every sale made through your
unique link.
Again, if you do not have enough
traffic on your website or blogs or if you do not wish to use them for advertising
the links, another option is social media.
Social media sites offer both free
online advertising spaces as well as paid advertising spaces. You can choose
any or both. But you need to first become a member of these social sites if you
already are not registered with them. Now, you have to share your unique
affiliate link on these sites in groups and communities, on pages or beneath
the posts which have maximum potential traffic. For example, if your chosen
product is accounting software, you will have the best customers in the groups
of stock exchanges, software developers and business groups. Maximum members
who follow such pages may somewhere have the requirement of the accounting
software. So, when they are exposed to an attractive advertisement for a
product, they are likely to buy it. Either they were already seeking the
product or your advertisement prompted them to buy the product. Social media
also offers paid online space at very cheaper rates. You can even increase
productivity with a little investment.
So, now you already know how to start
affiliate marketing for beginners, let's check what goes in and what comes out.
What goes in:
What goes in to make an earning with
affiliate marketing varies depending upon your choices.
1. If you have chosen your own website
or the blogs or the space you own on the internet, the link will get exposed to
only those people who are visitors of your that particular space. So, all the
traffic coming in has got access to that product. Now, the ball goes in their court
whether to click the link or not and even after clicking, whether to buy or
not. But here, you have to do work only once, unlike;
2. If you choose to share the link via
social media: Here, you will have to share on a massive scale to get a
potential conversion. But, it will pay you even in the long run. Because you
have already shared the link. Now it depends when does someone click it. It can
be just now itself or can take place days or months later. This is for free
space. But for paid online space, various packages are designed to promote the
advertisement and reach out the potential customers boosting the sale.
What comes out:
Since it is performance-based
marketing, the final outcome will depend upon the performance that your
affiliate link has performed:
1. Clicks per link: How many people clicked at your link and
reached the site you directed them to.
2. Conversions made: For the final items bought by the visitors
who got directed to the site by your link, you get your share of the revenue.
The share varies from site to site.
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